How do you get classic car owners to go electric?
- 19th October 2022
- Press
- Posted by Ruth Vant
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For real petrol heads, the problem with going electric has often been an unwillingness to give up on style and performance for environmental reasons. But for Richard Morgan, founder of the UK’s first classic car conversion company, Electric Classic Cars, there is no longer a reason to make that choice.
Image: Electric Classic Cars/Mercury PR
“People keep talking about the environmental benefits of EVs, and they’re great, of course. But really, when it comes to performance, handling, weight… everything’s better with electric cars now. I can’t see why classic car owners wouldn’t switch.”
You might think that, well, Morgan would say that â given that his business is in electric makeovers. A classic cars hobbyist himself, Morgan ditched his job as an engineer in 2016 to set up the UK’s first conversion company, Electric Classic Cars, in Powys, Wales.
His is now just one of a raft of “retro to electro” companies that are bringing 20th century cars into the 21st century. Enticing classic car enthusiasts with the promise of increased handling, range and power in their vintage vehicles, simply by adding a modern electric engine.
